By: Dan Mossip-Balkwill Dan : Let’s start with emotions vs facts. Why are emotions more powerful than facts in terms of motivation. Terry: I don’t think facts are a good way to motivate people. I think facts are seductive to the person with the facts. A fact seems powerful on its own, it has a revelation or epiphany attached to it, the problem with facts is that they are not emotionally rooted. In order to move people at all, you need to connect with them emotionally, and most facts don’t do that. A fact sits there coldly on a piece of paper, and has no emotion attached. One example we’re always told is to chance our batteries in our fire detectors when the clock changes (daylight savings time). It’s a wonderful fact, but nobody does it. Getting people to change their behaviour is the toughest thing you can do. It’s one thing to create desire for a product, but a totally different thing to change ...
PERCEPTIONS AND THOUGHTS, OBJECTIVE AND/OR POLEMICAL, ON ISSUES OF THE COMMON GOOD